Recently, the “Live E-Commerce” segment of 2023 “BOC Cup” National Vocational College Skills Competition (Higher Vocational Group) was held in Yiwu Industrial & Commercial College. In the two-day session, a total of 312 contestants of 78 teams competed around three modules: “Live Broadcast Planning”, “Live Broadcast Operation” and “Live Broadcast Replay”. The students Luo Tianle, Wang Xingru, Gao Sen and Huang Yihan, under the guidance of the teachers Wang Wei and Cai Yaoyi from major of cultural creativity and planning in the School of Digital Creation and Animation, participated in the competition on behalf of Guangdong Province and won the second prize by group.

The live e-commerce skills competition was included in the national competition for the first time, which adheres to the purpose of promoting education through competition, promoting study through competition, promoting reform through communication, and promoting construction through competition, focuses on promoting the high-quality development of live e-commerce education, corresponds to and radiates live e-commerce jobs, reflects professional core competence and core knowledge, covers expertise and professional skills, and provides a platform for teachers and students of live e-commerce colleges and universities to display skills and exchange views.

(Luo Tianle, School of Digital Creation and Animation)