Recently, the final of the “Marketing Maker (Live Broadcast)” segment of the 15^th “National Advertising Art Design Competition for College Students” (“NAADC”) was held as scheduled, attracting the enthusiastic participation of students from colleges and universities across the country. After several rounds of selection, more than 200 teams stood out and successfully entered the national competition. Our team of three contestants selected from the major of communication and planning in the School of Communication entered the national final, and eventually won the first prize in the national competition, the first time to win the first prize in the national competition since the teaching of live broadcast operation carried out by the major of communication and planning.

Since its first session in 2005, NAADC has followed the tenet of “Promoting education reform, enlightening wisdom, strengthening ability, improving quality, cultivating morality” and successfully held 14 sessions, a total of 15 competitions. NAADC is a national college-level discipline competition featuring a large scale, wide coverage of colleges and universities, a large number of participating teachers and students, high standards for works, being popular among college teachers, and greater social influence.

(Wang Shang, School of Communication)