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    ●School of Management

    Author :  Date : 2012-11-14 13:36:00

    School of Management embraces 7 majors ranging from Port and Shipping Management, Logistics Management, Business Enterprise Management, Administrative Management, Marketing Management, Hospitality Management and Tourism Management, among which Port and Shipping Management is one of the first teaching reform pilot majors of national vocational colleges and a key university major of national demonstration; Logistics Management is a demonstration major in vocational college of Guangdong province and also a major to be established in national project “improve the capabilities of higher vocational colleges in professional service and industry development”, Marketing and Hospitality Management majors are model majors in Guangdong province, Business Management, Administrative Management and Tourism Management are provincial demonstration construction and driving construction majors. The school adheres to the philosophy and mode of “jointly development of government, university, administration and enterprise”, devoting to the culture of high-end skilled elites who perform operation and management in the fields of production, management and service. The school has preliminarily formed a cluster of majors with distinct running characteristics, which are closely connected with economic development in Shenzhen, popular among candidates and well recognized by employers, maintaining an employment rate of over 98% in 3 consecutive years.

    Currently, the school has more than 2,600 full-time students on campus and a faculty of 90, including 9 professors, 40 associate professors and lecturers. 18 of the faculty have doctoral degrees, and 5 are Outstanding Teacher of Guangdong province, Guangdong “1000, 100, 10” elite and leading elite of Shenzhen, and over 95% of the teachers are double-qualified. The school is well equipped with a plurality of training rooms for logistics, tourism, business, management and ERP, with a total area of over 2,000 and a total value of over 10,000,000 RMB.

    The school attaches equal importance on teaching and scientific research. In the recent 5 years, the school have accomplished 3 national exquisite courses, 4 provincial exquisite courses, 5 Teaching Steering Committee exquisite courses, 19 university exquisite courses and 5 university key courses, published 6 works, over 50 textbooks, over 400 academic papers, undertook over 40 scientific research projects (including 1 national social science fund project and over 10 provincial projects), completed over 40 transverse cooperation projects. In 2011, our scientific research contract fund exceeded 3,000,000 RMB, exerting strong influence in realms of management consulting, marketing planning, industry planning and social training.

    The school vigorously develops international cooperation and exchanges. In 2005, the school cooperated with the Hong Kong Polytechnic University in a top-up course class for hospitality management, and the amount of enrollment now is enjoying a steady increase; in 2009, the school made experiment with School of Management of Taiwan Yunlin University of Science & Technology in elite exchange; in 2011, the cooperation in running school program “3+1” for International Logistics major with City University of Seattle was approved by provincial department of education and the enrollment will start in 2012; besides, the school holds academic and cooperation exchanges with School of Hospitality Management of Hong Kong Polytechnic University and Hong Kong Institute of Vocational Education regularly.

    The school insists on the principle of “Simultaneous Cultivation in Morality and Mentality, Learning and Thinking, Mind and Hand” in the development of the students. The school holds skill competition each year to enhance students professional skills and practical ability, holds innovation and entrepreneurship competition to strengthen students innovation and entrepreneurship capacity, and encourages students to be engaged in volunteer work, thus nurturing an awareness to serve the society in students. Through providing varieties of club activities and social practice, the school forges high organizing and coordinating ability and improves social cognition and humanistic care of the students.


    1. Business Enterprise Management

    [Educational Objective]To train application-oriented highly-skilled professional talents applicable for the management of both enterprises and public institutions, who adapt to market economical development needs, possess good comprehensive quality, rational knowledge structure and strong practical ability, and master modern business management methods and tools well.

    [Main Courses]Economics Foundation and Application, Management Foundation, Organizational Behavior, Human Resources Development and Management, Marketing, Pragmatic Accounting, Financial Management Practice, Enterprise Informationalization Management, Entrepreneurial Practice, Enterprise Operation Simulation, Human Resources Management Practice, Human Resources Management Simulation Training etc.

    [Occupational Direction]Jobs related to operating management in industrial and commercial enterprises and economy management institutions. Students will be qualified for such posts as basic level marketing management, HR management, office administration and production management etc.


    2. Marketing

    [Educational Objective]To train application-oriented highly-skilled professional talents applicable for marketing, management and service, who adapt to the development of industrial economy, master modern marketing theoretical knowledge and practical skills well and possess comprehensive quality and strong innovation ability.

    [Main Courses]Marketing, Market Research and Prediction, Network Marketing Practice, Marketing Scheming Practice, Negotiation and Sale Skills, Retail Management, Commodity Science Practice, Procurement and Distribution Management, Store Operation Practice and Client Service and Management.

    [Occupational Direction]Jobs related to market investigation, client service, product promotion, promotion planning, channel management and marketing management in varieties of manufacturing and service enterprises, and basic or middle level management work in related functional departments of retail, wholesale and logistics merchandise circulation enterprises.


    3. Port and Shipping Management

    [Educational Objective]To train application-oriented highly-skilled professional talents applicable for port and shipping production and management, who master theoretical knowledge, basic methods and techniques about modern port, shipping, forwarding, liner agencies and foreign trade transportation related to enterprise business operation and management and know the business process of port, shipping, forwarding, liner agencies and foreign trade transportation enterprises well.

    [Main Courses]Port Business Operation, Shipping Business Operation, International Freight Forwarding and Operation, I International Trade and Customs Declaration Practice, Freight Transportation and Storage Practice, Specialty English (Port and Shipping Management), Professional English (port and shipping management), Shipping Law Practice, Introduction to Ships, Introduction to Ports and graduate internship etc.

    [Occupational Direction]Jobs related to berth planning, ship planning, container yard planning, dock gate, on-site operation and tallying for port enterprises; jobs related to shipping enterprises distribute in ship dispatching, commerce examination and confirmation, chartering operation, document operation and container management; jobs related to cargo collection, customs clearance, documentation operation, field operation and office operation for forwarder shipping agency enterprises and jobs related to production planning, customs clearance, tallying and storage management in logistics enterprises.


    4. Logistics Management

    [Educational Objective]To train application-oriented highly-skilled professional talents applicable for logistics management, who master fundamental theoretical logistics knowledge, and are familiar with the business process of logistics enterprises of different functional types and the logistics management in other enterprises, and grasp relevant fundamental operational skills.

    [Main Courses]Supply Chain Management, Logistics Transportation Technology and Practice, Logistics Equipment and Technique, Cargo Management Practice, Warehouse Distribution Technique and Practice, Freight Forwarding Business and Operation, International Trade and Customs Clearance Practice, Procurement and Supply Management, Logistics System Planning and Design, Logistics Information Technology, ERP Principles and Applications, and graduate internship etc.

    [Occupational Direction]Jobs related to operation and management of distribution, warehouse, tallying, information processing in logistics enterprises; jobs related to documentary, cargo collection in freight and freight forwarding enterprises; jobs related to road transportation organization and vehicle dispatching in enterprises and public institutions; jobs related to customs clearance, shipping and relevant business processing work; jobs related to material planning, procurement, inventory control and warehouse management in enterprises and public institutions; jobs related to operation and management of goods’ procurement, distribution, storage and transportation in merchandise circulation enterprises.


    5. Tourism Management

    [Educational objective]To train application-oriented highly-skilled professional talents with high comprehensive quality, who master comprehensive tourist knowledge, are familiar with tourist market, possess both tourism management theories and operational skills, have stronger communication and innovation capacity, and are applicable for management and service posts in corporate travel companies, travel agencies, tourist attractions and foreign-related enterprises etc.

    [Main Courses]Tourism Geography, Tourism Marketing, Simulation of Tour Guide, Business Etiquette, Tourism Culture, Basic Knowledge of Tour Guide, Travel Agency Operation and Management, Tourism Resources Development and Management, Tourism Laws and Regulations, Tourism English, English Through Watching Listening &Speaking, Overview of Custom Resource Country, etc.

    [Occupational Direction]Jobs related to administrative management, public relations, marketing, tour guide, the maintenance, planning and design of tourist attractions, customer service and other management work in tourism administration departments, travel agencies, tourist consulting company, tourist attractions, tourist automobile company, hotel and other departments.


    6. Hotel Management

    [Educational objective]To train application-oriented highly-skilled professional talents with high comprehensive quality, who process multiple abilities of hall reception services, catering services, room services, food production, field management, marketing, Food and travel management software application, English application in tourist hotel leisure industry.

    [Main Courses]Hotel Management, Food and Beverage Operation Management, Hotel Supervision Management, Hotel Marketing, Hotel Information Management, Hotel Front Office Room Catering Service And Management, Chinese and Western Food Cooking Technology and Production, Service Etiquette, Hotel English, Hotel Practice, etc.

    [Occupational Direction]Service and management work of stared hotels’ front desk, catering, housekeeping department or human resources, marketing, VIP customer management department;, service and management work for golf club, luxury cruise ships, holiday villages, tourist attractions, catering enterprises etc.


    7. Administrative Management (Human Resource Management)

    [Educational objective]To train application-oriented highly-skilled professional talents with high comprehensive quality for administrative managing (human resource developing and managing), who master modern administrative management (human resource developing and managing) theoretical knowledge and skills.

    [Main Courses]Administrative Management, Organizational Behavior, Office Management, Social Security, Human Resource Development And Management, Economic Law, Human Resource Management Practice, Human Resources Management Simulation Training, Professional Mental Quality and Behavior Training, Office Graphic and Video Processing, etc.

    [Occupational Direction]: Posts in business administration (human resources management direction) ; posts in nonprofit organizations administrative management (human resources management direction); posts in market intermediary institutions (talent market, talent intermediary institutions, management consulting and planning company, etc.) administration (human resources management direction); posts in finance, real estate, tourism, insurance, transportation, public health, sports and other industry administration (human resources management direction).


    Our Quality Courses

    Catering Management                                           Liu Zhiliang                National  Exquisite Courses   

    International Trade and Customs Declaration  Practice  Jiang Hong                National  Exquisite Courses   

    E-Commerce Application                                      Wang Zhi           National  Exquisite Courses   

    Tourism Marketing                                                 Liu Xiaoming            National  Exquisite Courses  

    Retail Management                                                Zheng Xin                   University Exquisite Courses   

    Shipping Business English                                    Wang Xue                  University Exquisite Courses   

    Logistics Geography                                              Liu Nian             University Exquisite Courses

    Warehouse Distribution Technique and Practice                Chen Daifen              University Exquisite Courses

    Shipping Business Operation                               Qin Gu                         University Exquisite Courses

    Port Business Operation                                      Chen Yang                 University Exquisite Courses   

    Network Marketing                                                 Li Fumin            Univeridity Prject No.15511

    Logistics Information System                               Ouyang Wenxia                  Univeridity Prject No.15511      

    Commodity Science Practice                               Dou Zhiming              Univeridity Prject No.15511      

    International Trade and Customs Declaration  Practice  Jiang Hong                Univeridity Prject No.15511

    Logistics Geography                                               Liu Nian             Univeridity Prject No.15511       

    Port Production Management                               Qin GU                        Univeridity Prject No.15511     

    E-Commerce Application                                      Wang Zhi           Univeridity Prject No.15511      

    Tourism Geography                                              Shu Huifang              Univeridity Prject No.15511      

    Introduction to Commercial Enterprise Management        Zhen Xin            Univeridity Prject No.15511      

    The Logistics Learns                                              Mu Chao                     Univeridity Prject No.15511      

    Marketing                                                                 Ge Mei                       Univeridity Prject No.15511     

    Basic of Management Science                               Wang Ruzhi               Univeridity Prject No.15511      

    Marketing                                                                 Zhang Jinguang                 Univeridity Prject No.15511      

    Hotel Supervision Management                              Rong Li                       Constructing courses

    Logistics System Planning and Design                  Mu Chao                     Constructing courses                  

    Introduction to Ships                                                Liu Nian            Constructing courses                 

    Tourism English                                                       Ning Tianshu             Constructing courses

    Simulation of Tour Guide                                         Liu Guoqiang             Constructing courses

    Network Marketing Practice                                     Li Fumin            Constructing courses

    国际友城大学联盟   UNEVOC Network Portal    
              Address: Xili Lake, Nanshan District, Shenzhen, Guangdong Province, P.R.China
    Telephone: +86-755-26731000
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