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    ●School of Media and Communication

    Author :  Date : 2009-3-27 11:03:00

    ●The School of Media & Communication

    ●The School of Media & Communication

    The School of Media & Communication

    ●The School of Media & Communication

    http://mtxy.szpt.edu.cn/13_English/Home.html

    In 2006, the School of Media and Communication at Shenzhen Polytechnic was selected by the Ministry of Education for special funding to support its becoming a model vocational college, earning as it does both national and international recognition~ Founded in July 2004 from preceding schools with Shenzhen Polytechnic, the School of Media and Communication delivers eight disciplines covering graphic arts, packaging, publishing and distribution.

    The disciplines offered are Graphic Communication, Graphic Technology, Publishing and Distribution plus Packaging Technology and Design. Within these disciplines, students can focus on Digital Image Manipulation, Printing Technology, Publishing Design, Media Planning and Management, Packaging Technology and Management, Graphic Design, Editing and Publishing and Electronic Publishing.

    History of M&C School

    China is quickly forging a significant presence in global media and graphic communication, leading to a strong domestic demand for relevant education and skill formation. Physical media, such as books, newspapers, brochures, printed advertising and packaging is co-developing, both conceptually and technically, with electronic media which includes graphic imaging, audio and video mediums.

    In 2006, the School of Media and Communication at Shenzhen Polytechnic was selected by the Ministry of Education for special funding to support its becoming a model vocational college, earning as it does both national and international recognition.

    Founded in July 2004 from preceding schools with Shenzhen Polytechnic, the School of Media and Communication delivers eight disciplines covering graphic arts, packaging, publishing and distribution. The disciplines offered are Graphic Communication, Graphic Technology, Publishing and Distribution plus Packaging Technology and Design.

    Within these disciplines, students can focus on Digital Image Manipulation, Printing Technology, Publishing Design, Media Planning and Management, Packaging Technology and Management, Graphic Design, Editing and Publishing and Electronic Publishing.

    These studies are delivered by 55 academic staff, of which three are professors, and 14 have associate professor status. The large majority have a masters or higher qualification, while most have multiple disciplines. Nearly one in five are able to teach in English. The school has invested in advanced equipment and processes for practical instruction, and this is supported by state-of-the-art multi-functional laboratories with almost 536 sets of teaching and scientific and research tools. In all this represents and investment in excess of 35 million RMB and through this investment the school seeks to support skill formation, service and research for the industry.

    Thus the school is able to focus on the development of skills in applied professional techniques and processes to meet industry demand in the areas of creation, compilation, design, typography, printing, work-flow, production management and distribution. It attaches great importance to practical skills in each area, and instruction is conducted with a strong vocational basis. Graduating students are well grounded in theory and practice placing them in high demand by industry. Each year over 99% of graduating students are placed in employment, and students' artwork has won numerous prizes in national exhibitions.

    The school is committed to integrating general education, skill formation, research and management training, while broadening its collaboration with relevant industry associations and enterprises. It operates a Printing Technology Centre, Print Testing Centre as well as the Training Centre, and has over 110 off-campus practice sites in addition. Industry support is reflected in the many joint projects established with international organizations including Heidelberger Druckmaschinen, Apple, Fuji-Xerox, Agfa and Esco.

    The School's staff are actively engaged with industry bodies, including membership of the China Packaging Federation, Guangdong Printing & Replicating Association (Director), Shenzhen Printing Association (Deputy Chair), Commission of Hi-tech, Standardization & Testing of the Shenzhen Printing Association, Shenzhen Packaging Association (Executive Director) and the Shenzhen Publishing Association.

     

    Graphic Art & Communication

    ● Training Objectives

    The purpose of this program is to help students master the basic knowledge about computer and digital imaging, digital workflow, get familiar with Apple computer systems, CTP plate-making system, and digital printing equipment, focus on professional software for design and producing, know about management of digitized & networked workflow in printing and publishing. This program includes Digital imaging Processing and Electronic Publishing subject.

     

    ● Core Courses

    Digital Imaging Processing subject

    Printing Design Application Software, Graphic Design & Layout, Originals Producing and Image Processing, Digital Pre-press, Color Chromatics, Computer to Plate Processing, Color Management Systems, Comprehensive Training Projects for Pre-press, Skill Training for Digital Printing & Digitized Workflow, Professional Training for Senior Technician including Digital Image Processing, Adobe Graphic Arts Designer, and so on.

    Electronic Publication Subject

    Printing Design Application Software, Graphic Design and Composition, Originals producing and Photograph Processing, Digital Pre-press Technology, Basics of Network Animation, Basics of Program Design in Digital Publication, Digital Publishing Technology, Interaction Design, Audio and Video Editing Technology, Multi-media Publication Making, Professional Training for Senior Technician including Electronic Image Processing, Macromedia Website Page Designer, and so on.

    ● Career Opportunities

    Graduates would be capable of technical or management positions of digital express printing, digital photography, digital pre-press processing, digital graphic arts producing, CTP operation, and so on in printing enterprises, publishing companies, computer companies, website companies, advertisement & design companies, express printing companies, digital photograph studios etc.

     

    Graphic Technology

    ● Training Objectives

    The program aims to help students master the principles and technologies of pre-press, plate- making and press, be good at pre-press imaging processing, operating and controlling in plate-making and printing technology, get familiar with production management and technologic design in printing companies, and customer services, and be capable of technical or management positions of production, business or management in printing industry.

    ● Core Courses

    Printing Chromatics, Image Processing, Digital Pre-press, Printing principles and technologies, Printing Machinery, Flexible & Gravure Printing, Post-press Technology, Special Printing, Printing industrial Management, Printing Marketing and Business, Press Operating, and Comprehensive Training Projects for Pre-press.

    ● Career Opportunities

    Graduates would be capable of technical or management positions of pre-press processing, plate-making and press, printing marketing and business, press operating in printing enterprises; or layout design, printing design and producing, printing production workflow in publishing companies; or printing design and producing in advertisement & design companies, etc.

     

    Packaging Technology & Design

    ● Training Objectives

    The program aims to help students get familiar with the principles and technologies of packaging, and packaging materials; master the principles and operating of packaging machinery, packaging printing, gain the skills of how to present the arts design, how to control printing product quality, structural design and technologic design of packaging containers, packaging decoration design and printing, manufacturing and producing of various packaging containers, be capable of technical or management positions of packaging design, manufacturing and management in packaging industry. This program includes Printing Design and Packaging Technology and Management subject.

    ● Core Courses

    Packaging Technology and Management subject

    Basics of Packaging Design, Mechanical Drawing and CAD, Packaging Design Application Software, Packaging Materials and Containers, Packaging Decoration and Shape Design, Structural Design and Manufacturing of Paper Packaging Containers, Packaging Technology and Equipment, Packaging Testing, Packaging Printing, etc.

    Printing Design Subject

    Graphic Creation, Character Creation, Basics of Graphic Design, Publishing Design Application Software, Website Page Design, Packaging Decoration Design, Layout Design, Bookbinding Design, Photography, Pre-press Technology, Poster Design, VI Design, Illustration Design, Container Shape Design, and so on.

    ● Career Opportunities

    Graduates would be capable of the positions of structural design, shape design and manufacturing of packaging containers in packaging container manufacturing companies; or packaging technology and management, packaging equipment operating and maintenance in packaging companies; or packaging decoration design and producing in advertisement & design companies; or packaging technology and management in food, pharmacy and other logistics companies.

     

    Publishing & Distribution

    ● Training Objectives

    The purpose of this program is to help students know well about principles & technology of graphic arts editing, gain the skills of proof, audit, design and output about graphic arts, layout design and text editing. This program includes three subjects, Edit Publication, Publishing Design and Media Planning and Management.

    ● Core Courses

    Edit Publication Subject

    Printing Design Application Software, Basics of Media Communication, Basics of layout Arrangement, Photography, Layout Design, Website Page Design, Manuscript Editing and Proofing, Media Business and Management, Economy and Publishing Regulations, Pre-press Technology, Communication and Planning of advertisement, and Newspaper Editing and Composition, etc.

    ● Career Opportunities

    Graduates would be capable of the positions of technical editor, graphic arts editor, and publishing layout designer in the publication deportment of printing enterprises or publishing companies; or editing, design, making deportment in advertisement, website, and packaging design companies; or pre-press processing, layout arrangement, printing design & producing in printing companies; or publication marketing and management, publication promotion in big organizations or printing enterprises.

     

    Staff in M&C School

    Head of Department

    Ms Lijie.Wang Professor

    Academic Staff

    (*)Graphic Art & Communication

    Mr Yuanhong.Zhu Professor

    Ms Wenqiong.He Associate Professor

    Mr Xuliang.Zhang Associate Professor

    Mr Songhua.He Associate Professor

    Mr Hui.Zhang Lecturer

    Mr Zhen.Tong Lecturer

    Dr Qiao.Chen Lecturer

    Ms Peng.Chen Lecturer

    Ms Dingxuan.Liu Lecturer

    Ms Yuan.Gao Engineer

    Mr Xiangyang.Xu Teaching Assistant

    Mr Liangcai.Zhang Teaching Assistant

    (*)Graphic Technology

    Dr Ziyou.Bai Associate Professor

    Mr Zhengxiu.Zhang Associate Professor

    Mr Guanghua.Pan Associate Professor

    Ms Li.Wu Associate Professor

    Mr Shaowu.Chen Associate Professor

    Ms Yongshuang.Zhu Engineer

    Mr Zhihong.Liu Engineer

    Ms Huayu.Xie Engineer

    (*)Packaging Technology & Design

    Mr Lou.Chen Associate Professor

    Mr Wei.Tian Associate Professor

    Dr Dongmei.Wang Associate Professor

    Mr Yun.Li Associate Professor

    Mr Gongwei.Li Lecturer

    Mr Yinping.Liu Lecturer

    Mr Yao.Yan Lecturer

    Mr Jiahua.Jiang Lecturer

    (*)Publishing & Distribution

    Mr Wuyi.Cao Professor

    Ms Weiping.Wen Associate Professor

    Ms Qisha.Chen Lecturer

    Ms Yan.Gao Lecturer

    Mr Xisheng.Liu Lecturer

    Ms Qin.Fan Lecturer

    Ms Xiaohong.Wang Lecturer

    Mr Bo.Gao Teaching Assistant

     

    Facility

    School of Media and Communication possesses of a top-ranking practical training lab, which is about 5,400 square meters in size, and the equipments value is 35 millions. We have undertaken 5 technical ability identifications of Shenzhen Labor Bureau, and 3 international or domestic certifications. We have also undertaken 1 national natural science foundation project, 2 projects of civic technological program, 2 school's advanced technique transfer projects, and some horizontal subjects and a number of students' innovation.

     

    Graduates in M&C School

    Requirement for Graduates

    1. Gaining 120-130 credits.

    2. Obtain CEAC (Certified Office Informatization Expert) certificate or Microsoft Office Specialist certificate.

    3. Obtain the professional technical certificates.

     

    College Cooperation

    Upgrading

    ● When completing the planned contents of the study, students can be upgraded to participate in the examination to upgrade from academy students to university students. Generally, the examination is held in annual mid- May.

    Students who reach the entry score can transfer into a university as junior. They can get a College degree when obtaining all credits.

    ● After graduation, students can continue sitting and studying at Wuhan University in related majors. After three years' studying and achieving Wuhan University's graduate requirements, students can get the adult or network education College degree, and the enrollment may continue to Wuhan University graduate with a master's degree.

     

    Study Abroad

    ● University of Wolverhampton, UK

    Since January 1997, our school and the University of Wolverhampton in UK signed three cooperative education agreements. So far, 226 people to U.W students, of which 50 people have or are pursuing Master or PhD degrees. The majors related to ours are Media Design and Digital Media, etc. U.W Website :http://www.wlv.ac.uk

    ● RMIT University

    Our school and the Art design and Communication department and the international printing center of RMIT University signed an exchange of teachers and students of cooperation agreement. The related majors are Graphic Technology, Graphic Communication, electronic Publishing, etc. Admission requirement to achieve results of IELTS is 6.0.

     

    Training and Certification

    Note:

    1. For the guarantee training effect, the theory class starts work the population not to surpass 60 people; the practice class starts work the population not to have to surpass 30 people.

    2. Various training classes’ population achieved above 15 people then stars work.

    3. The enterprise collective starts works items and so on curriculum, study period, charge standard may discuss in person the consultation.

    4. These courses are created for social students.

     

    Social Services

    Our school has a strong teachers troops, in addition to carrying on daily teaching, they can offer the following services to the society:

    ● Image and color management theories and application

    ● Print media design and production

    ● Compilation and publication planning

    ● Advanced packaging printing technology transfer project

    ● New printing technology research, promotion and service projects

    ● Development of datamation and standardization system in printing process and quality control

    ● Printing Enterprise Information Management System

    ● Printing materials and quality testing

     

    Contact Us

    Recruitment of Students consultation

    0755-26731801

    0755-26731835

    0755-26731123

    0755-26731836

    0755-26731839

    Employment assignment:

    0755-26731839

    0755-26731835

    0755-26731123

    0755-26731801

    0755-26731100

    0755-26731425

    Training authentication:

    0755-26731801

    0755-26731835

    Produces study grinds the service:

    0755-26731835

    0755-26731801

    0755-26019449

    School business cooperation:

    0755-26731835

    0755-26731801

     

    Address: Media and Communication School, Shenzhen Polytechnic, Liuxian Road, Nanshan District, Shenzhen City, Guangdong Province, P.R.China.

    Post code: 518055

    Mailbox Shen Polytechnic Media & communication School

    Szpt203@oa.szpt.net zhangleir@oa.szpt.net

    Fax:0755-26731837


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    Telephone: +86-755-26731000
    Fax: +86-755-26731712
    Postcode: 518055